Marketing with postcards continues to be one of the most successful ways to build your business for a lifetime of success. In fact, postcard marketing has even emerged as one of the single best ways to bring highly targeted buyers to your website.
57% of consumers say that postcard marketing makes them feel valued
65% of consumers are influenced to visit a website after receiving direct mailers, most of which are first-time shoppers.
Direct mail response rate is the highest of all marketing channels: 5.1% versus 0.6% for email and paid search, 0.4% for social media, and 0.2% for online display advertising.