Did you know that 98% of 18-29 year old Americans own a device capable of receiving a text message? Another incredible fact is that 68% of the U.S. population owns a smartphone.
If you are leaving SMS Marketing out of your current marketing campaigns, you are ignoring a quarter of the population equaling over 75 million potential customers.
- People that are 18-34 prefer text messaging for communication from local businesses.
- Over 80% of those same individuals open SMS messages within 90 seconds.
- Over 30% of consumers respond to SMS surveys, with an average response time of less than six minutes.
- Consumers are more likely to open text messages before any other form of communication.